You watch the big game on Sunday?
I did and I gotta be honest…
This year, I was a lot more interested in the *commercials* than the game itself. Heck – I was more excited about the Puppy Bowl. But I digress. Something REALLY ticks me off about the SuperBowl.
I HATE it when people talk about their favorite commercial.
Yet, 10 minutes later they can’t remember what the commercial was selling.
It just creams my corn.
A literal boat load of cash FLUSHED down the drain.
Here’s why…
The purpose of an advertisement is to SELL.
To generate a response of some type.
Not to entertain.
Not to amuse.
Not to be cute.
These huge ad execs spend their time figuring out ways to make the funniest ad – when they should be trying to figure out how to pull a higher RESPONSE from their ad. Frankly, they should all be fired for their negligence and idiocy.
Here’s the thing.
Most ad execs just don’t get it.
They’re playing with someone else’s money – not their own.
When you’re small business and you’re investing your own cash, the whole advertising strategy is A LOT different.
Suddenly you don’t give a crap about how cute your ad is.
You want people to pull out their wallet’s and buy.
(Or at least take a small action towards buying)
It’s that simple.
Yet most people don’t get it.
Generating a profitable ROI on your ads is essential to your business. You better know which ads pull the best, sell the most, and convert the highest.
There are 2 guys that have absolutely mastered this — see http://www.trafficcadet.com for their step-by-step system.
They consistently have marketing campaigns that pull 300% ROI or more.
It’s not by accident either.
They’ve coupled the most profitable traffic sources on the web with psychological tricks to boost response. Not a bad combo if you axe me.
#Winning
Talk soon knuckleheads,
Robert Brauer
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