All successful marketers have one thing in common…
They understand how to stretch their marketing dollas’.
(Like a bawss.)
And there’s one thing that 99.9972% of top-gun marketers do, almost like clockwork. One famous marketer said that doing this one thing “triples his sales without even trying.”
Wanna know the secret?
Simply it’s this:
At every point-of-purchase (P.O.P. for snobby MBAs like me) you offer your prospect more stuff they might like.
In the biz – this is known as an “upsell.”
Even if you’re already schooled in the lucrative world of upselling…
…consider this…
I was recently checking out the stats of an awesome affiliate product I was considering promoting. Of the thousands of people that bought the front-end product, an ASTOUNDING number of people bought the upsell.
Any guesses at how many bought?
A staggering 48% people bought the upsell.
(BTW…the price of the upsell was 3x the price of the front end product.)
Now.
A word of warning.
There’s a right and wrong way to upsell a customer.
Two ground rules for not being a D-bag with your upsell process…
* 1.) Your initial offer (aka your front-end offer) should be kick ass all on it’s own. The customer shouldn’t have to buy your upsell to make your front-end offer work.
People should be thrilled with just the front end product.
Now remember…
An upsell is a supplement to your product…
…NOT a necessity to make it work.
* 2.) Limit the number of upsells to a reasonable amount.
Recently I bought a product online that had 11 – yes 11, upsells.
It was frackin’ ridiculous.
I’d say 4 is the absolute limit of number of upsells.
But this differs for everyone.
Yes, you’ll likely make more money with more upsells BUT…flood your buyers with an endless stream of “GIVE ME MONEY!” B.S. and they’ll probably curse the day they bought from you for as long as they can remember.
Well that about does it for today’s marketing nugget.
Remember, upselling can EASILY triple your business.
Granted — you need to do it without being a sleezbag.
There’s one guy that’s perfected the process…
Someone I think you should emulate.
See his magical upsell land o’ glory here:
http://www.your1st10kmonth.com
Talk soon,
Robert Brauer
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