A lot of people have been asking me lately…
“What’s the best way to increase my sales online?”
Here’s what I usually tell ‘em…
(Something other internet marketing “experts” would spit at, and call me a weird-o for even suggesting to you.)
Here it is…
STOP looking at people like a wallet.
BAN the word “customer” from your vocabulary.
Why?
It’s transactional.
It’s one-and-done.
In other words it’s sort of a “Wham-Bam-Thank-You-Ma’am” approach. It might make you a few shekels up front, but you’re only going to be left with a slimy feeling in the long run.
Do this instead…
Replace “customer” with the word “client.”
Instead of a ruthless, blood-thirsty salesperson…
…you’re now the TRUSTED ADVISOR.
Yea it’s gonna be a little work upfront…
But in the long-run…
This approach far out-weighs ANY other alternative.
More importantly – your market will be unspeakably grateful for you actually caring. They’ll look at you like an expert, tell their friends about how friggin’ awesome you are, and buy more of your stuff.
Plus, you’ll be able to sleep at night.
(Unlike a lot of the other internet snakes out there.)
In a nutshell:
Change your view of sales.
Your new job is to be a trusted advisor.
Stop trying to trick people.
Start caring about helping them relieve their problems.
Starting now…you value your market’s *trust* more than anything else. More than a quick one time sale, more than a “like” on Facebook, more than a Tweet.
See how one of the internet good-guys does it here:
http://www.your1st10kmonth.com
Talk soon,
Robert Brauer
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